~/clients/store$ — pre-launch · build in public

The lab is open.

Native Liquid. Zero lock-in. Callable from Claude.

A developer-first Shopify section library. Premium .liquid sections you can copy-paste, pull from the CLI, or summon from your AI workflow. No app block. No subscription. No clawback when the merchant cancels.

Works with Claude Code · Claude Desktop · Cursor · Continue · Cline · Windsurf
Built on Shopify OS 2.0 · Theme Check verified · Native Liquid
~/clients/store
$
standby
Three commands. One mechanic.
Native Liquid out the other side.
01 — the market

Either you rent your sections, or you copy-paste mediocrity.

The Shopify section market has been broken into two bad halves for years. We're building a third path — and it lives in your terminal.

01
symptom: app-block dependency

The lock-in tax

Subscription builders ship sections as app blocks. The merchant pays forever. The day they cancel, the section vanishes from their store. The agency gets the call.

→ the section dies when the bill stops.
02
symptom: section-pack roulette

The quality lottery

Mass marketplaces sell 30-section bundles where four are usable. The other 26 land in the trash. You pay once and still lose the afternoon.

→ buy 30, ship 4, throw out 26.
03
symptom: workflow blindspot

The AI gap

Every modern Shopify dev runs Claude Code or Cursor. No section library is callable from either. The most-used tool in the workflow has nothing to talk to.

→ AI-native is missing. Until now.
04
symptom: $19/mo per store

The subscription tax

You add a hero. You add a UGC slider. You add a comparison table. The merchant is now paying $57/mo for three sections that should have been theirs the day they bought them.

→ they're renting code they should own.
02 — three ways in

Same sections. Three workflows. Zero lock-in.

Pick the path that matches how you build. Every section ships the same way — premium, native, owned.

path · 01

Copy-paste

for: merchants · quick installs
select all
→ copy
→ paste into theme.liquid

Open the section page, copy the .liquid block, paste it into your theme editor. Save. Done. No CLI, no app, no install screen.

time to ship: ~90 seconds
path · 02

Shopify CLI

for: agencies · multi-store ops
$ shopify theme pull
$ liquidlab add hero-marquee
$ shopify theme push

Pull your client theme, drop the section in via our CLI helper, push it back up. Version-controlled, reviewable, ready for the agency workflow.

time to ship: ~30 seconds
path · 03

MCP from your AI editor

for: AI-native developers
> wow_get_section("hero-marquee")
✓ fetched 4.2KB
→ paste into theme

Open Claude Code (or any MCP client), call the section by name, paste the result into your theme. The library is registered. The catalog is queryable. The workflow is the same one you already use.

Compatible: Claude Code · Claude Desktop · Cursor · Continue · Cline · Windsurf · any MCP client
time to ship: ~5 seconds
Same sections, three workflows, zero lock-in.
04 — section browser

Twelve commands. One terminal. Real .liquid on the other side.

Click any command. The section materializes. Click Open in Claude Code and the real MCP call lands on your clipboard.

— hero —
— product —
— social proof —
— conversion —
— hero · marquee —

Stack scents. Ship presets. Own the section.

A marquee hero with chip toggles and a credibility strip — Theme Editor friendly out of the box.

EU MADE· CRUELTY FREE· RECYCLED· FAST SHIP· 1Y WARRANTY· EU MADE
→ shop the drop
os 2.0 · 4.2KB · 0 errors
Native Liquid · Theme Check · 4.2KB · OS 2.0
05 — vs the market

What you get. What you don't pay for.

Category labels only. No naming names. The differences hold either way.

SpecApp-block buildersMass section storesDesigner librariesThe Liquid Lab
Ownership Rented. App extension. Owned, mixed quality. Owned, often gated. Owned. Native .liquid.
Pricing model $19 – $49 / month. One-time, bulk-bundle. One-time, premium. One-time. Per section or bundle.
Design quality Templated, generic. Inconsistent across pack. High, niche. Curated. Twelve sections. No filler.
AI-workflow native No. No. No. Yes — MCP, Claude Code & Cursor.
Native .liquid No (app block). Yes. Yes. Yes. OS 2.0 schema. Theme Check zero-error.
Lock-in risk High. Cancel = section gone. None — quality risk. Low–medium (theme-coupled). None. The code is the deliverable.
What happens when you cancel? The section disappears from the store. Nothing — it's already yours. Nothing — it's already yours. Nothing. The code is yours.
Buy once. Paste. Done.

Three ways to pay. None of them recurring.

Pick a section, a bundle, or the agency license. Pay once. Own the code. Ship.

Per section
$9 — $15
one section, owned forever
  • single .liquid file
  • OS 2.0 schema, presets, mobile-first CSS
  • Theme Check verified
  • paste into any theme — Dawn, custom, or pre-built
Browse sections
most-used
Industry bundle
$49 — $99
curated packs (DTC, beauty, F&B)
  • 5 to 8 sections, picked to ship one full landing
  • installable in a single CLI command
  • bundle-only sections not sold separately
  • replace components without breaking the page
See the bundles
Agency license
$499
one-time. unlimited stores.
  • every section in the catalog
  • every future section we ship for 12 months
  • unlimited client stores under one license
  • MCP server access for the whole team
  • one developer seat (additional seats $99 each)
Buy the agency license
No subscription. No app. No clawback if you cancel.
06 — questions, honestly answered

What you'd ask if we were on a call.

Yes — every section is built for Shopify OS 2.0 and tested against Dawn out of the box. Custom themes built on OS 2.0 work. Horizon support is on the roadmap for Phase 2; we'll ship the migration in the same package.

MCP is the Model Context Protocol — an open standard for connecting AI tools to external libraries. Any MCP-compatible client works: Claude Code, Claude Desktop, Cursor, Continue, Cline, Windsurf, and others as the ecosystem grows. The Liquid Lab is registered once — your editor of choice picks it up. You do not need MCP to use the library; it's one of three paths. Pick yours.

Nothing. There's nothing to cancel. The code is yours the moment you buy it. No app block on the merchant's store, no subscription on yours, no clawback when the relationship ends.

Yes. The agency license covers unlimited client stores under one license. Build for as many clients as you have. We don't track stores or seats beyond the developer count on the license.

07 — get in

The lab is open. Get in.

Pre-launch waitlist. The first 100 developers get the Agency license at $299, locked.

or follow @theliquidlab on X for build-in-public updates.
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